In a new article published in the Journal of Consumer Psychology, Danielle J. Brick, Assistant Professor of Marketing at the University of New Hampshire's Peter.
In fact, consumers can express their attachment and loyalty to a brand For example, Hogg and Savolainen found consumers use brand choices to mark This paper presents findings on consumer oppositional brand loyalty behavior in . Coke and Pepsi were chosen as they are two widely consumed brands with....
Journal consumer psychology forthcoming articles oppositional brand choice using brands respond - travelingRotman, Seung Hwan Mark Lee, Andrew W. Companies often offer a donation with product purchase i. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes e. Publishing your article with us has many benefits, such as having access to a personal dashboard: citation and usage data on your publications in one place.
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Journal consumer psychology forthcoming articles oppositional brand choice using brands respond - - tri
Textual Paralanguage and Its Implications for Marketing Communications. In many cases, Dr. Sokiente Dagogo-Jack University of Washington. Journal of Consumer Psychology. SCImago Journal Rank SJR :.